Narrative Image
The layout of the poster suggests that there will be some sort of natural disaster in volving a tidal wave, where people will be in need of help. This is shown by the two characters covering themselves and trying to avoid the wave underneath it. You also known there will be a love interest involved in the story, as a man and a woman are kissing in the corner. This image is faded slightly so it doesn't match the scene of the tidalwave, but stands out.
The title block is gray and wavey, which represents the dirty water of the tidalwave. This font and style of the title will be used in all promotional and advertising material.
The billing block is smaller than any other thing on the poster, but includes all the vital and relevant information about the film, such as the production companies and the most important people involved in the film. The main character, Lucy Small, is printed boldly in white against a black background so it catches your eye. She would be a famous actress, the most famous in the film, so to include her name boldly means if people recognise or like this actress they will hopefully become interested in watching the film.
The key artwork is the wave that is represented and shown to be very tall and intimidating, as compared to the people underneath it looks big and quite grimacing. The film is also called Tidalwave, so the audience will get a pretty good idea of what is going to happen in the film.
The poster does not show an awful lot of iconography, but things like the love interest which are normally included in an action and adventure film are featured., and you know its not a romance film as the image of the couple are faded in the background so they are not the main focus. Most action and adventure films will have a big crash, explosion or gun shooting, but this film has more of a natural disaster.